Social Media Guidelines
社交媒体是用户生成的网络内容,具有高度可用性和协作性. 社交媒体允许在一个世界大小的房间里进行对话. Anyone can join. Everyone can join.
社交媒体不同于行业媒体,因为它是用户生成的. Therefore the public tends to trust and value social media differently than industry media.
第1部分-所有社交媒体网站的政策
Concordia University Irvine prohibits the creation of unofficial social media pages that:
- 似乎代表了大学.
- Use the Concordia University Irvine name and/logo or official university images on an unofficial, unapproved page.
- “CUI", “CU Irvine". “ConcordiaIrvine", “Concordia Irvine”, “Concordia University Irvine", “Concordia University, Irvine”, “尔湾康考迪亚大学”, 加州康考迪亚大学
- 以任何方式冒充大学.
社交媒体社区经理政策
- Officially recognized Concordia University Irvine (CUI) social media accounts must be reviewed, approved, 由战略传播办公室创建. These are the only accounts permitted to use an approved Concordia University Irvine logo and to be a representative of Concordia University Irvine.
- Each officially recognized social media account will have an assigned responsible administrator. Each administrator must read and sign this Concordia University Irvine 社交媒体社区经理政策 and read the Concordia University Irvine Social Media Playbook. Concordia University Irvine social media account administrators are referred to as “Social Media Community Managers” (SMCM). 他们负责管理, protecting, and promoting each account they administer in a manner consistent with the Concordia University Irvine Social Media Policy and Playbook, 这与康考迪亚大学欧文分校的使命一致,也不冲突, vision, and values.
- SMCM shall create a LastPass® account to store all Concordia University Irvine social media passwords. 应使用适当的密码安全方法, including length, complexity, 对密码保密. Social media account passwords may not be shared with anyone else without approval from the Concordia University Irvine Social Media Team. SMCM is responsible in the event that a social media account they administer is compromised and they must immediately notify the Concordia University Irvine Social Media Team.
- Social media account passwords, profile graphics, 和电子邮件地址,SMCM未经适当批准不得更改.
- 是否需要将SMCM特权转让给另一个人, SMCM应提前两周通知康考迪亚大学欧文分校社交媒体团队. 超过6个月不活跃的社交媒体账户可能会被停用.
- Inappropriate, offensive, injurious, illegal content, photographs/videos of minors, 党派政治问题不得发布到任何社交媒体账户. 受FERPA或HIPPA保护的内容不得发布到任何社交媒体帐户. 不允许标记或@提及学生. SMCM必须立即删除违反这些标准的内容, and may be removed by the Concordia University Irvine Social Media Team or other authorized Concordia University Irvine designee.
- 康考迪亚大学欧文分校的标志, trademarks, symbols, and phrases will not be used outside of the social media account without written permission from the Office of Strategic Communications. Copyright law, trademark law, 和其他合理使用材料的法律必须在任何时候遵守.
- SMCM不得进行付费广告活动, host live streams/events, host contests, create GIFs, 未经批准在社交媒体上使用贴纸或滤镜.
- Should the SMCM receive a negative comment or post on an account he/she is responsible for, SMCM shall refrain from engaging and send a screenshot to the Concordia University Irvine Social Media Team for next steps. 对于田径,请包括体育信息总监.
- 如果康考迪亚大学欧文分校发生校园危机或公共关系事件, SMCM shall first notify the Concordia University Irvine Social Media Team of any comments or inquiries received to the account they administer before taking any action. If no response from Concordia University Irvine Social Media Team is received within two hours, refer all posts and comments to the main Concordia University Irvine social media sites (Facebook and Twitter) and/or to the Concordia University Irvine website unless other instructions are given. At such times, SMCM shall follow the instructions given by appropriate Concordia University Irvine officials including Office of Strategic Communications personnel, Marketing personnel, Public Information Officer, 或指定的事故指挥部(校园安全).
- Failure to adhere to all the aforementioned standards and requirements may result in loss of privileges, loss of administrative access, 从SMCM位置移除, 以及对SMCM和/或俱乐部的潜在纪律处分. 康考迪亚大学欧文分校员工(包括学生员工), disciplinary actions may also include termination of employment with Concordia University Irvine.
Comments Guidelines
康考迪亚大学欧文分校鼓励深思熟虑的讨论, debate, 以及社交媒体用户之间的互动. 用户评论在公共论坛发布之前不进行筛选. Because of this, Concordia University Irvine would like to remind its users of a few simple guidelines: Be respectful when publishing content. 这包括认识到学生, faculty, staff, 公众来自不同的背景, beliefs, and viewpoints.
Voicing opinions, complaints, 或者与他人的分歧被接受, 但我们要求你们以建设性的方式这样做. Obscenities, personal attacks, threatening, harassing, or abusive content, 以及对任何人的诽谤言论, group, 组织或信仰将被删除.
Concordia University Irvine will not allow for the commercial solicitation or promotion of products and will delete them from the account as necessary.
Any comments posted to a Concordia University Irvine social media account do not necessarily reflect the opinions or viewpoints of the University.
所有评论和帖子均受社交媒体平台的使用条款约束.
第二部分-康考迪亚大学欧文分校社交媒体
Responsibility
Think twice, publish once. 社交媒体网站不是“私人的”,不管它们声称自己多么“私人”. 搜索引擎可以找到发布日期数年后的帖子, comments can be copied and forwarded and archival systems save information even if the post has been removed or deleted. 要了解更多关于这个话题,请阅读Mashable和CNN的文章.
你要对自己的岗位负责. You are responsible for anything and everything that you post on your own site and others. 法院要求个人博客对被视为受版权保护的评论负责, defamatory, proprietary, libelous, or obscene.
Check all the facts. 在你发表文章或评论之前,检查一下你是否掌握了所有的事实. If needed, share your source. 如果你犯了错误,要尽快改正并公开.
Best Practices
Be authentic. 社交媒体就是人与人之间的联系. 记得让你的社交媒体互动更人性化. On social networks it is okay to use an exclamation point and phrases such as "check it out" rather than "read more."
Be accurate. 在发布之前,确保你掌握了所有的事实. 尽可能地引用和链接资源,以帮助建立一个社区. 在发布内容之前检查一下拼写也无妨. 如果你犯了错误,要迅速而明显地改正. 这将为你在网络社区赢得尊重.
Be respectful. Respect for the dignity of others and to the civil and thoughtful discussion of opposing ideas is critical. Feel free to respectfully disagree with a position but please do not propagate online confrontation as it reflects poorly on both the individual and Concordia University Irvine.
Be positive. 一个很好的经验法则:如果你不想当面说,就不要在网上说.
Encourage open conversation. 倾听别人的意见,并以建设性的反馈回应尽可能多的意见. 允许负面评论,删除垃圾邮件,寻求回应而不是审查.
Allow comments. Even the negative ones. 一个好的评论哲学是鼓励深思熟虑的讨论, debate and differing viewpoints, 所有的评论都必须是文明的, respectful, 并且适合你的听众. If comments are lewd, libelous, incite violence or are otherwise hurtful or hateful speech directed at either individuals or groups, Concordia University Irvine employees who serve as account administrators reserve the right to delete such comments. 参考康考迪亚大学欧文分校社交媒体回应程序.
Resources
Section 3 - Getting Started
Request an Account
Launching a new Concordia University Irvine social media network is a team effort and the Social Media Manager is here to guide you through the process.
- Review and fill out the 社会媒体评估工作表.
- Meet with the Social Media Manager for Concordia University Irvine Social Media Policy training.
- 与社交媒体经理一起创建一个 strategy.
- Follow the social media Guidelines and Best Practices and get started!
Learn More
免责声明:部分内容已获得科罗拉多州立大学的许可.